PERSONALISATION EXPERIENCE 2023

NEW for 2023, the co-located Personalisation Experience Conference & Exhibition joins together brand owners, agencies, printers and anyone interested in exploring the potential of personalisation in sportswear, packaging, product, loyalty and custom interiors.

Consumers everywhere now expect experiences that are personalised and fast. And personalisation is THE way to enhance value, loyalty, and competitive advantage to become consistently front of mind with consumers.

Speakers at the Personalisation Experience conference over three days will share consumer intel and expert perspectives, helping you to activate and scale personalisation to build your business. Experts include Frank Piller, Professor of Management at RWTH Aachen University, Sabine Huijskes, Innovation Manager Physical Products and Processes at Greetz, Paul Currie, Chairman of YPP Group and many more.

In the Personalisation Experience exhibition, you can learn more about personalisation-enabled technologies and connect with specialist suppliers, such as Brother, Dreamscape, Infigo, Optimus, Printbox, Print & Logistics, Taopix and XMPie, to understand how to best order, fulfill and deliver as you meet your client’s demands. The exhibition’s dedicated Personalisation Zone will also give you an immediate understanding of how easy and user-friendly personalised products can be made.

Visit the Personalisation Experience at Hall A3- A100

This year we give visitors the opportunity to experience product personalisation first-hand, as they select, personalise, order and collect an item of their choice. Using digital kiosks (or online in advance of the show), visitors can choose an item from a selection including tote bags, shoes, re-usable cups and paper bags, select a design of their choice from the menu, apply the design to their chosen item, personalise it to their taste (including text) and order it.
Visitors can collect their personalised item from the sponsor’s stand.

Digital personalisation environments and kiosks are being provided by PhotoCenter3D and Brother, with products supplied and printed by Brother (Hall B1 stand D11), Imprimo (Hall b2 Stand B33) and LS Inc (on the Modico stand, Hall A2 Stand B40).

CLICK TO VISIT THE PERSONALISATION EXPERIENCE WEBSITE

Objectives:

Connect disparate value-chain stakeholders, highlighting the benefits of personalisation and the challenges and solutions by sharing learning from each stakeholder group.
Stimulate confidence in the feasibility of personalisation as an approach to increasing customer loyalty, conversions and margins.
Demonstrate the current and near-future possibilities for personalised products and packaging - showcasing the technologies that enable it.

Key Categories/Application Areas:

Sportswear
Packaging - both flexible and rigid
Label
Interiors - soft furnishings (bedsets, curtains, rugs, upholstery, cushions etc) and rigid surfaces (glass, wood, Perspex, ceramics etc) tabletops, splashbacks, artwork
Loyalty - loyalty programmes, and how to do them right