Wide Format Forecast – Trends and Innovation
Wide format printing is a mature yet highly profitable segment of the overall printing market. As we enter another new decade, we will see even more technological innovations in hardware, software, ink, and media that can help businesses better prepare for the challenges ahead, leading to a stronger chance of greater revenues and profit maximization. Durable inks including latex, sublimation, and UV drive compelling applications. While the top selling applications remain with the tried and true, (e.g. banners, signage, vehicle wraps) there has been fast growth in new application. Wallpaper, soft signage, high end P.O.P., corrugated packaging, and short run apparel continue to grow and open new markets for PSPs. Through annual industry forecast and global end user research this session brings lights to the key trends that drive industry growth.
Participants will learn:
- Industry trends in sign & display graphics
- The products and applications that are driving the market growth based upon the 2018-2023 Keypoint Intelligence / InfoTrends Wide Format Forecast.
- End user sentiment on business success and growth