Digital Printing – New Opportunities in Decorative Applications
Advancements in digital printing for wallcoverings, décor paper, as well as direct surface printing have brought many improvements to the supply chain, productivity, and customization required to meet expanding customer demand for both short-run, small batch work and long-run production. The products produced in these segments are the staple of the decor industries because they provide a cost-effective decorative surface as well as superior and more durable surface for applications such as retail displays to architectural elements. Achieving quality décor print layers relied on traditional printing technologies to enabled high-volume manufacturing at low cost per unit. That is changing. Advancements in inkjet printing now enables decorative printing of a varied range of surfaces. With the complementary advancements in material science and digital processing, these technologies are now emerging as solutions that enhance productivity and creativity in industrial applications such as flooring, laminating, and wall decoration.
Participants will learn:
*Market opportunities for innovative décor products
*The latest in digital print technology for surface decoration
*Opportunities and industry data to support decisions
*Determining if this segment can help you grow your business