Branding and graphics are crucial to reaching customers in a retail environment – before they even interact with a product or sales staff member. Using the proper media for the specified job can make a big impact, as well as saving time and money; however what happens to the branding and graphics after the promotion ends? From printable medias, adhesives, and release liners to inks and laminates - the entire life-cycle of the graphic needs to be considered in order to create a sustainable graphics campaign. Learn how to create a sustainable, yet still vibrant and eye-catching retail campaign.