Director of sales, Taya Europe BV
Rob Karpenko became Director of Sales for Taya Europe BV in February 2022, tasked with continuing the development of Taya's PVC-free materials brand, Kavalan, in the European market as demand grows for high-quality, sustainable alternatives to PVC banner. Rob's 20+ years of experience in the industry has seen him hold a number of senior international positions with leading multinationals, driving innovation and developing high performing sales and brand strategies within the viscom space, with a proven track record of delivering profitable business results at regional, and global levels. Bringing with him an in-depth knowledge of sustainability as it relates graphics industries, Rob is passionate about Kavalan's ability to revolutionise the industry's environmental footprint, believing that this is the beginning of the end for PVC.
When it comes to the growing threat of climate change and environmental pollution, we are all in the same boat. Protecting the environment is no longer something that is ''nice to do'' it is all of our responsibility to play our part to protect the environment. TAYA Groups, with over 50 years'' experience and industry-leading technology, has developed the world-first in environmentally-friendly, PVC-FREE banner material range of products, KAVALAN. The KAVALAN brand is revolutionizing the large-format digital print materials space, paving the way to a more sustainable future while matching the vitality, quality, and appearance of traditional banner materials.