Mélissa recently joined POPAI France, a member of the Shop! International Network, as an event project manager.

Very curious about the retail industry and its evolution in tomorrow's world, Mélissa Lancelot provides 360° benchmarks on the retail ecosystem for brands, retailers and industrials: eco-responsible initiatives, digital innovations, etc. and publishes a bimonthly magazine specializing in all the latest trends and news in the field of retail and POS marketing. She also developed and programmed city retail tours, mornings of deciphering and analyzing points of sale accompanied by retail experts.