Having graduated with a degree in Literature and Philosophy at the Catholic University of Brescia, Alberto began his professional career at the age of 23 as an IT manager at the Masserdotti Group, a pioneering visual communication company that works as an industrial technology partner for design, printing and preparation of public and private areas in internal and external environments, with particular focus on the retail sector. Supporting the founder Andrea Masserdotti at the helm of the company, he was soon promoted to Marketing Director and later also Sales Manager.
Having developed his knowledge of the core business, Alberto focused on technological innovation for the development of new products and the opening to new markets. In 2003 he initiated the project that delivered Palinsesto, exclusive proprietary software that allows remote content management, laying the foundations for the birth of the Digital Signage division, which looks at the theme of communication with a specific focus on multimedia technologies.
In 2011 he was, together with his father, co-founder of Domino Sistemi srl which, in partnership with Samsung, offers not only a wide range of customized hardware such as Monitors, Totems, Videowalls, Ledwalls, Mobility packages, and LIM, but also provides consultancy throughout the supply chain, from the design of networks to the creation and management of content through the Palinsesto software.
In addition, in 2014, it further extends the scope of its activity, giving life to DominoDisplay.com, the first online shop offering technological solutions for visual communication that is aimed directly at retailers and end users.
Currently Alberto Masserdotti holds the role of Sole Director of the Masserdotti spa Group and of the subsidiary Domino Sistemi srl. Since 2016 he has been President of FESPA Italia, an association representing professionals in the specialist printing sector, from screen printing to pad printing and digital printing