Summa strengthens its online presence with summa.com
Year after year, Summa sees a growing number of online searches for Summa’s cutting solutions. With traffic on the rise, the website has thus become an increasingly important centre of information. On top of that, having a strong online presence is just as important as a good impression in real-life. That is when Summa knew it was ready for a change.
Changing from product catalogue to dynamic platform
With the new website, Summa wants to stay closer to its users and deliver an online experience that provides added value. That is why Summa changed its traditional product-oriented website into a dynamic platform. This platform shares knowledge about industry-specific topics and applications. It is also a platform that provides targeted product advice and inspiring user examples. The new structure is based on Summa’s four main customer groups. This format helps visitors to get relevant content within their business area.
Elice van Es, Marketing Communications Manager at Summa explains: “We are building our online presence with a clear purpose. On the one hand, we want to connect with the industry by sharing knowledge and inspiring content. And on the other, we want to provide cutting solutions that eliminate the complexity in cutting. We joined these hands together and developed a new online experience for our users. With that, we completely changed the website contents and the way of navigating through the website. Also, the website itself is now easier to find through summa.com. As a result, we are now better able to help people find relevant content and cutting solutions with ease. This illustrates the new online experience, representing Summa as it is today.”
More in-depth content on industries and applications
Solution finder to browse Summa cutting products with ease
Enabling a full website search and easy filtering systems
Enhanced support area with FAQ’s and tutorials available
Easier product registration and feature activations
New recognizable and unique look and feel
Customer search simplified with a Solution Finder
In a wide product range, it is not always easy to find a suitable product. Therefore, Summa introduces a Solution Finder. It guides users in the right direction of a cutting solution that might be suitable for their company. Every situation is unique, so this finder is mainly a helpful tool. It prepares users for a consultation with a Summa representative. The new Solution Finder from Summa is developed to simplify the customer search for cutting solutions. Then, the Applications section helps to better understand the product’s potential.
Be inspired by stories of applications you never thought of and find new business opportunities. That is what you can expect from Summa’s new online experience. Connect with us at www.summa.com.
Every day, for about three decades, Summa has delivered the world’s highest quality vinyl and contour cutters, finishing flatbeds and laser cutters without compromise. Summa provides cutting edge solutions for the printing, signage, display, apparel and packaging industries. Summa headquarters in Gistel, Belgium, can be reached by calling +32 59 27 00 11 or via the web at www.summa.com.
--- CONTACT PRESS ENQUIRIES ---
Elice van Es – Summa
Marketing Communication Manager
Tel: +32 59 27 00 81