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31 May – 3 June 2022

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05 Oct 2021

Looking to diversify your services? The interior décor market offers great opportunities

Looking to diversify your services? The interior décor market offers great opportunities
Canon Interior Decor
Interior décor is one of the largest growing markets in digital printing and the rapid evolution of print technology is constantly creating new and exciting opportunities.

Interior décor is one of the largest growing markets in digital printing and the rapid evolution of print technology is constantly creating new and exciting opportunities.

In 2024, the global printed signage market within interior décor will, it is speculated, be worth 54 billion dollars. [1]This has long since established the interior décor market as a very lucrative investment with sustainable growth for print service providers.

The biggest area of growth is in wall covering solutions such as wallpapers, murals, and textiles. Thanks to advances in digital print, these applications are now completely customisable, bringing customers’ visions to life. When done correctly, interior décor can cleverly convey a brand’s story and influence our perception of a space.

But not only retail and hospitality have discovered the power of bespoke interior décor. During the pandemic, there has been a 185% rise in demand for personalised designs in the everyday consumer’s home. [2]

Digital print means consumers can now order tailored products based on criteria such as how long they want them to last, what surface they are applying it to, and whether they want to install it themselves. Additionally, thanks to digital print, these bespoke designs now come in at a lower price point for both the customer and print service provider, allowing for more frequent alterations. 

To keep up with the burgeoning demand for bespoke wall coverings and printed décor, more and more print service providers are expanding into large format printing for the interior décor market. Even printers with no previous experience in interior décor are capitalising on the trend in the market by allowing customers to design their own products. 

However, without a streamlined production set-up to fit your business needs, it can be hard to establish yourself in the market and remain competitive while meeting customer expectations.

[1] The Future of Printed Signage in an Electronic World to 2024, Smithers Pira, 2019, https://www.smithers.com/en-gb/services/market-reports/printing/printed-signage-in-an-electronic-world-to-2024

[2] How Covid Affects Home Décor Trends, Elephantstock, 2020. https://www.elephantstock.com/blogs/inspiration/how-covid-19-affects-home-decor-trends

Canon Interior Decor

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