Alliance chooses CWT as #1 Partner
“I had no choice but to take notice.”
Well, forget all of that, because one of the biggest emerging technologies of 2016 and 2017 is changing how we perceive one of the least exciting fixtures in our facilities. Roller mounting tables have been around for a few years now, and I’ll be honest, when I saw them the first time my impression was “well I guess that’s nice for the folks working out of their garage that doesn’t have a laminator”. Then I found out that some were priced well over $10,000 and I assumed that after their initial gee-whiz factor wore off they would go the way of all the other gimmicky sign tools we’ve all seen over the years. Seriously, a $14,000 TABLE?? centers though went out and bought some, and when the feedback came pouring in it, I had no choice but to take notice.
“Positions them as the current leader in mounting table technology.”
After researching the players, CWT, a Swedish company distributing their tables through Amcad Graphics in Texas, emerged as the clear juggernaut in the space. A combination of build durability, component quality, and attention to detail positions them as the current leader in mounting table technology. We are currently testing their 1640 Premium model and it quickly has become a favorite of the staff here in Columbia. Aside from the basic table, the Premium model includes a feed roller, LED lighting for use as a light table and graphic alignment, and some convenient hand tools. We are testing the air compressor that Amcad sells with the device but any compressor will drive the table. Their model is very quiet though and has been utterly reliable.
First, let’s dispel the myth that this is just a table or just a laminator. This is a force multiplier. In seventeen years I’ve laid a lot of vinyl and transfer tape. I’ve tried every method, every trick, every device I could get my hands on. This is the best one – no questions, no debate. I’ve never seen a process so foolproof, so fast, or so utterly brainless. Line up your material, drop the pneumatic roller with a button, lay one side, and then the other. There’s no tape, no scissors, no shifting of material, no wrinkling, and frankly no mistakes. To put this in perspective, we’ve laid nearly three hundred projects using this table, with twenty or more employees with wide ranges of experience trying it out (including our fearless leader Ray Palmer). Zero losses. Zero. Everything from a taped cut vinyl parking sign to a full four by eight sheet of thin printed film, all applied quickly and easily with no mistakes.
“37% more work with fewer mistakes.”
Waste reduction isn’t its only trick though, and where the dollars start to make sense is when you look at how it affects productivity. We measured a 23% speed increase in our most experienced employees, staff that are whizzes with a laminator or a squeegee. The biggest change though was with inexperienced staff, people that are just learning the processes and challenges. We observed a staggering 37% increase. Imagine that staff member you just hired with no prior sign-making experience producing 37% more work with fewer mistakes. That’s where the machine sold me personally. I’ve trained a lot of people over the years and watched them struggle with handling the material properly, fighting with the laminator, and getting frustrated as I watched them throw away perfectly good prints and substrates. The value of the CWT lies in its ability to get new staff productive, efficient, and confident in a period of time I never would have imagined possible, while also making experienced staff more effective at the same time.
Now that isn’t to say that it isn’t without shortcomings. As a laminator, it has some downsides compared to a purpose-built device. Long runs are always going to be the domain of a roll-to-roll device, the CWT requires you to cut down your graphics to the length of the table. For wall wraps, vehicle graphics, etc that can be cumbersome compared to loading a fifty-yard roll and doing it all in one shot. Heat is also a feature that is conspicuously absent from the roller, and that results in a little more silvering than we were used to. At the end of the day though how often are you laminating excessively long runs of graphics? Feedback from centers was that they laminate more than ten feet at a time less than 10% of the time. For existing centers obviously, you aren’t getting rid of your roll-to-roll device in most cases, so that functionality is still on-site.
“I’d have looked at you like you had two heads.”
If you had asked me a year ago if I would ever recommend a table that costs almost as much as your printer I’d have looked at you like you had two heads. After using the CWT 1640 for ninety days I have drank the proverbial Kool-Aid though. After doing the math I would even argue a center is being shortsighted to NOT have one of these devices. CWT and Amcad Graphics will be in attendance at our Convention in Tucson, I encourage you to go by their booth and take the table for a test drive. I’m confident that once you’ve used the device you’re going to hold a little less love for your trusty squeegee or laminator when you get back to your center.