There is a huge potential area for growth in digital print, and it is an area that digital print is uniquely capable of delivering - printing onto anything and everything to give a unique customized and personalized product. Digital Inkjets are capable of changing what they print in real time on every object. They can also be used at different points in the production process, for instance during product decoration, packaging and labeling. There is a great opportunity to mass-customize products, especially clothing and textiles.