FESPA

Changing document printing habits: The new solution is here

17 Apr 2019

Changing document printing habits: The new solution is here

Luka Jarc, Marketing and Sales Manager, Printbox

A4 paper consumption is rising worldwide. Although it has been forecast that the demand for printing will decrease due to the digital era, the reality is actually quite the opposite. Consumers are increasingly demanding a more personal approach and so printed direct marketing materials are on the rise. The problem is that due to changes in global consumption and consumer behaviour, people are on the go all of the time, requiring faster delivery times and better convenience. If a service or product isn’t easy for them to access, they will not use it.

 

Changes in consumer behaviour prompts the need for a faster and more accessible printing solutions for wherever and whenever people need to print (library, bus / train station, mall, post office etc.) in the most efficient way - totally self-service and quick. Due to a new sharing 

economy mind-set and mobile lifestyle, copy shops and desktop printers cannot follow global trends and consumers’ needs anymore.  

 

The industry has to react fast and deliver consumers a new, adjusted and advanced printing solution that will fit their expectations and be present within their daily routine. It has to deliver not just printed pages, but a unique experience. All vendors and print providers need to start thinking of a product that will seduce this demand for document printing.

 

A new era for document printing

At Printbox we have been thinking about consumer demands and this market opportunity and have developed a new, digitalised concept for document printing that is already located at several public spots in 15 global markets.

 

Printbox is a new, digital and modern business concept for document printing that follows global changes in consumer behaviour. Printbox combines an advanced cloud management system and self-service kiosk for A4 document colour printing. With this package, Printbox may serve anyone, anywhere and at any time. Especially at spots where people seek document printing services, but there are not any other printing solutions like Printbox at the moment. With our knowledge and experience, we offer a unique vending business that can be implemented in any worldwide market.

 

Consumers are seeking new, modern and revolutionised gadgets and experiences. Printbox’s concept is unique and compatible with the global population’s modern and digital lifestyle. With the Printbox solution people may save and manage their files remotely within their free cloud account and print them out at any Printbox kiosk - anytime. They may use the nearest kiosk each time they need to print something: at the grocery store, library, coffee shop, airport, petrol or train station. This will save them time, money and most importantly save them from trouble with their current personal desktop printers - expensive cartridges, paper, seeking drivers and maintenance – as well as long queues in copy shops.

 

With copy shops, you may never cover 100% of the demand. Imagine, that you need to print five pages in colour or black and white, but you have just three minutes left before a meeting, interview or exam. You reach the copy shop and it is full, meaning you have to attend the meeting without the desired materials. Alternatively, you can stop at the Printbox kiosk and print the documents immediately.

 

Existing printing solutions may satisfy a problem and a need for a printed document. But, the real problem is, there is a huge gap in what they offer in comparison to consumer expectations. Other printing solutions are not nearby when they are needed and they cannot fulfil consumer expectations for low costs and easy accessibility.

 

The era of digitalisation has enabled a new way of printing, long runs are no longer required and delivery times are a lot shorter, meeting the needs of all consumers.

 

As document printing demand has dropped in the average household and existing and future volumes do not justify owning a printer. Consumer demand signals for an on-the-go solution, to satisfy document printing demand and we believe that Printbox is the best fit to meet consumer expectations. 

 

To find out more about how Printbox can help you keep up with the changing demands, visit stand F53 in hall B5 at FESPA Global Print Expo 2019. For free entry visit www.fespaglobalprintexpo.com and use code FESM924 for free entry.

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